31.   Many proved to be quick on their feet, and won many customers through their own intense marketing efforts.

32.   Lots of companies win customers with contests, but Winstar gets far more of its business this way than many long-distance carriers.

33.   Lots of phone companies win customers with contests, but Winstar gets far more of its business this way than most.

34.   Several insurers began raising their prices for auto insurance last year but until recently State Farm had resisted doing so, in hopes of winning customers from its rivals.

35.   Sites with minimal glitches and maximum responsiveness could win customers for life, analysts believe, while those with problems might not have a second chance to prove themselves.

36.   Small companies, with their lower overhead and more nimble operations, have traditionally won customers by doing what their bigger competitors do more cheaply.

37.   Sprint and other long-distance companies fear that Bell will have an unfair advantage winning long-distance customers because the company controls the vast majority of local lines.

38.   Some independent stores, like Community Books, saw the hoopla as a chance to win customers from competing chains.

39.   Sybase in the past year struggled to win customers for its computer programs, which help companies store and retrieve large amounts of information.

40.   Star Choice and ExpressVu believe they can win customers from cable-television providers by offering a better quality picture and more selection at a lower cost.