31.   Thirty-five percent of the people who use personal ads for dating are already married.

32.   Those nonprofit organizations also use issue ads and tend to support Democrats, the senators argued.

33.   To plug his new scent, paco, designer Paco Rabanne is using chic ads, launch parties and ... vending machines?

34.   True to his vow, McCain fired back even more harshly, saying Bush had broken his promise not to use attack ads.

35.   Using banner ads on various sites, MatchLogic runs contests to lure users into identifying themselves.

36.   Virtual ads have been used by some teams in local baseball broadcasts and by ESPN on Sunday nights.

37.   While Thompson said alleged Republican abuses should be examined as well, he stressed that Democrats started using issue ads long before the GOP.

38.   Zimmer used the ad, his supporters said, to shed additional light on stories involving Torricelli that had been previously reported in the press.

39.   You might even use the ad to emphasize them.

40.   Ads must be used strategically or they can backfire.