31.   From Dallas Cowboys Cheerleaders to swimsuit issues, sports franchises, the media and Madison Avenue have all been well aware of their combined economic value.

32.   Further, lots of growing, attractive markets craved pro sports franchises back then, and the American TV viewing audience was just in its infancy.

33.   Galloway wanted his little oval to be far from competing tracks, off-track betting facilities, Indian gaming centers and major-league sports franchises.

34.   Further corroboration of negligible economic effects of sports franchises comes from strikes.

35.   Hartford, which also has economic woes, recently saw its only professional sports franchise, the Whalers hockey team, flee to North Carolina.

36.   He also got to keep control of the sports franchises and film studio New Line Cinema.

37.   He argued that the use of Indian nicknames for sports franchises is wrong.

38.   He also knows that the Giants are more than an ordinary sports franchise, that they are part of a grand experiment in reconciliation and regeneration.

39.   He restores credibility to our most storied sports franchise.

40.   How might this PR strategy - a company throwing itself on the mercy of the consumer - be applied to a struggling sports franchise?