31.   He seems detached and reserved and his son does nothing to soften that image.

32.   He has sought to soften the image of his party by calling himself a compassionate conservative.

33.   He made no attempt on Thursday to soften his image as a tough and ruthless leader.

34.   He sought to soften his image as a loose cannon.

35.   He might also be trying to soften his image as a hard-liner after setting off nuclear tests.

36.   He softened her image and brought her along smartly.

37.   In an age of boutique-mania, where personal service is cherished, corporate giants such as Bell Atlantic are seeking to soften their images.

38.   In L.A., the image was softened for the Raiders.

39.   In response, the gun industry is attempting to diversify and to soften its image.

40.   In rejecting the platform language, Dole was trying to find more moderate ground and soften an image that is often depicted mean.