31.   Cellular telephone companies are sold on the basis of how many potential subscribers, known as pops, are in their service area.

32.   Cleve Tzung, project manager for AirTouch Cellular, said customers need to take additional precautions when making cellular phone calls outside their local service area.

33.   Com Edison will have to compete with other companies to sell electricity in its service area.

34.   Competition for local phone customers, under the law, must be in place before the Baby Bells can begin to offer long-distance calling in their service areas.

35.   Competitors include TheStreet.com and the financial service areas operated by Yahoo Inc.

36.   Customer service area is prominently displayed.

37.   Consumers may complain about costly roaming fees, which wireless providers charge when customers use their phones outside their service area.

38.   Eastern was the only company not granted a license to operate a local exchange network among those awarded service areas three years ago.

39.   Electricity sales had for decades been the job of local utility companies, operating as monopolies and selling power at regulated rates within their service areas.