31.   Indeed, market-research surveys affirm the effectiveness of drug ads in alerting prospective customers.

32.   It often takes hours or days for a consultant or mailing list company to prepare a carefully tailored list of prospective customers.

33.   It provides some comparative price quotations but then has an agent contact a prospective customer.

34.   Joseph M. Belth, a retired insurance professor from Indiana University who publishes a newsletter on insurance ratings, said prospective customers should gauge their own risk tolerance.

35.   Many catalogues are posted on the Internet and are readily viewed by prospective customers.

36.   Meanwhile prospective customers, including delivery companies like Federal Express and TNT of Australia, have already expressed interest.

37.   LTV said it chose the Marion site because of its proximity to rail lines, highways and prospective customers.

38.   Most of them display trading demos on their Web sites to help attract prospective customers.

39.   Nixon said the company told prospective customers that the drug was developed in a lab in Kansas City.

40.   No legally constituted business should be required to deny its prospective customers the opportunity to buy its goods and services.