31. Coca-Cola and Caltex are back, and scores of blue-chip U.S. corporations are here for the first time, with highways dotted with billboards promoting their products. 32. Coke also has begun to promote its products with DiGiorno pizza, Oreo cookies and other foods, all designed to increase sales across the board. 33. Company executives say they have been extremely reluctant to appear to be promoting a product in a time of crisis. 34. Commerce can justify promoting products that pack a large economic wallop. 35. Corporations have seized upon brand licensing to promote their products beyond the usual showrooms or supermarket shelves. 36. Fashion and cosmetics makers have grown increasingly inventive in promoting products to the young. 37. Five years ago advertisers would have likely shunned Chicago Bulls power forward Dennis Rodman to promote their products. 38. For now, the company does not accept any money from toy or electronics manufacturers to promote their products. 39. Forget about promoting products. 40. For several years, Murphy bought commercial time on television network sports programs and used football players to promote his products. |
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