31.   Igal Lavi, whose firm represents a range of Israeli exporters, was confident of unearthing profitable new markets at the fair.

32.   Arnoux added that French apple producers, turning out two million tonnes a year for export markets, have for years been ogling profitable Asian markets.

33.   But rapid growth in the business has made regulation more difficult, as increasing numbers jump into the profitable market.

34.   Companies have been reluctant to antagonize China where they see hugely profitable markets emerging.