31.   According to the report, at least four exposures to a traditional print ad are generally deemed necessary for the ad to be effective.

32.   Agencies and their clients, it turns out, are bombarded every day with unsolicited suggestions for commercials and print ads, through telephone calls, faxes and letters.

33.   All print ads depict television sets floating in empty rooms, with various ZDTV programs on their screens.

34.   But TV and print ads, and a tidal wave of free AOL software disks have made the firm perhaps the best-known name on the Internet.

35.   But, he said, they tended to make more lasting impressions than print ads or brief television spots.

36.   By contrast, the print ads, which will run in magazines like Good Housekeeping and Working Mother, offer more detail.

37.   CART engine rivals Honda and Mercedes-Benz zealously promote their drivers, and the series, in glossy print ads appearing in major racing publications.

38.   Cigarette advertising is banned from television and radio, but billboards and print ads showing young people having sophisticated fun are practically identical to those in the United States.

39.   Cigarette makers are already spending millions of dollars in television, radio and print ads attacking the legislation.

40.   Colorful print ads re-create the radio spots using a comic-strip format.