31.   The maker of Havana Classico and Signature Collection brand cigars said the acquisition includes several American Western brands, such as the Celestino Vega premium brand.

32.   The move affects full-priced and discount cigarettes equally in an attempt to keep smokers buying the more profitable premium brands.

33.   The snag was that these were only a tenth as profitable as premium brands.

34.   The strength of Rothmans lies in premium brands, and its business is outside the United States.

35.   Their tires, says Mike Cartright, the head of Tyreco Trading, a British wholesaler, often sold at less than half the price of a premium brand.

36.   These include the premium domestic brands and many European butters.

37.   They make enough money to buy beer, but will not pay for a premium brand.

38.   Thus the lifting of a U.S. trade embargo would raise the specter of two kinds of various premium brands flooding the U.S. market, setting off a trademark war.

39.   This spring, Heublein began making a premium vodka brand, Smirnoff Black, in Russia.

40.   And, in another departure from the U.S. pattern, the trend in the developing markets is toward premium brands.