31.   Nevins is executive vice president for original programming, not vice president for documentary programming.

32.   Now, however, a cadre of Miami-based pay television networks are transmitting a growing volume and variety of original programming to boost ratings in the region.

33.   Original programming also will be developed.

34.   She said the channel would scale back its religious programming and add more original programming.

35.   Sheila Nevins, executive vice president for original programming at HBO, almost made that mistake.

36.   Six weeks ago, it became clear to Guha that enough of the original programming was already done, and he could switch hats from coder to manager.

37.   So original programming was the only way to go.

38.   Shockwave.com spent millions to tap top Hollywood talent for original programming, only to announce last week that it was laying off staff and shifting focus to interactive gaming.

39.   Showtime was dabbling in original programming, but without much focus and certainly with modest results.

40.   That requires a dedicated and informed core audience, original programming, extensive preparation time and an atmosphere that Gillinson described as collegial.