31.   Once the merger is completed, BP service stations throughout the U.S. would be re-branded, making Amoco the national brand in this country for BP Amoco.

32.   On the other, it can be used as paid advertising space for national brands or store specials.

33.   Richard J. Reynolds, intent on surpassing Duke, used an unprecedented advertising budget to make Camels the dominant national brand.

34.   Retailers set their own prices, which are lower than those of the national brands.

35.   She named Lipton as the only national brand that uses the carbon dioxide process for decaffeinating teas.

36.   Shortly after it acquired Prince, it tried to market a national brand called Creamette.

37.   Sigmund, the more outgoing brother, was the marketer who decided which national brands the stores should sell.

38.   Still, her first child, Aaron, had started out on Similac, the national brand known to generations of parents.

39.   That includes offering more national brands and adding lines such as petites and large sizes.

40.   The company will also offer more national brands, such as Wrangler, Hanes and Rubbermaid, he said.