31.   But it received only passive promotion and, despite the acclaim of critics and film-festival juries, did not catch on with a mass audience.

32.   But Hollywood provided little opportunity for the mass audience to see what all the noise was about.

33.   But Rodriguez says he learned early on about the dangers of aiming for a mass audience.

34.   But the failure of film, which has the best chance at reaching a mass audience with the anti-war message, has been most visible.

35.   But they point out that for nearly seven years they have been showing young conservatives how to sell their ideas in ways that engage a mass audience.

36.   But TV also competed with Life for its mass audience and the advertisers who were anxious to reach millions.

37.   But they are worried that occasional diners, the mass audience they crave, may now make even more of a mental link between fat and Mexican food.

38.   CBS would happily continue to pursue a mass audience, and that includes older viewers.

39.   Convincing a mass audience that soccer is an appealing and entertaining game with little television and radio exposure on major networks is a large part of the problem.

40.   Cyberspace can now deliver a mass audience, usually for much less than traditional forms of advertising.