31.   Mazo cautioned that the move could be part marketing ploy that would capture more headlines than customers.

32.   Marketing ploys aimed at youngsters now involve apparel companies teaming with toy makers to produce co-branded products.

33.   Ms. Glick dismisses both the radio-frequency and fingerprint technologies as marketing ploys of the gun industry.

34.   Neither are they a token, an experiment, a marketing ploy or public relations trick.

35.   Nevertheless, there are signs that this great marketing ploy has run its course and that those years of hype have come back to haunt Beaujolais producers.

36.   Nor are they proposing any wild marketing ploys to overcome a perceived image problem.

37.   Numbers say this time the turnaround is no marketing ploy.

38.   One is the appearance of Olympics-style ambush marketing ploys.

39.   Or an artificially manufactured marketing ploy tailor-made for a cohort that only MTV seems to consistently tap?

40.   Pletenik said the team will be using the fact that it is the last season as a major marketing ploy.