31.   But he said the reciprocal marketing effort, which began in January, was evolving in other ways.

32.   But for the young Westlake Village, Calif. manufacturer of modems and multimedia peripherals, the huge trade show is still a key part of its marketing effort.

33.   But industry analysts expect the studio to expand its DVD marketing effort for the movie.

34.   But is a British rock group that broke up a quarter-century ago worthy of such overwhelming marketing efforts?

35.   Cape May, N.J., and Saugatuck-Douglas, Mich., which has beaches on Lake Michigan, have extended the season by marketing efforts.

36.   Chrysler has assembled a mix of upscale marketing efforts to sell its new compact Cirrus sedans to affluent baby boomers with a taste for high-quality Japanese cars.

37.   Cellularvision will focus its Internet marketing efforts in Manhattan, where it sees an affluent population starved for high-speed access.

38.   Cross says her marketing efforts turned the tide.

39.   Dairy Management has been eager to gain support from the California milk processors for a national marketing effort.

40.   De Niro is involved in extensive marketing efforts to promote the inaugural TriBeCa Film Festival.