31.   It also brought the American partnership in Business Travel International, a global marketing alliance.

32.   It has gained market share despite the vows by IBM, Compaq, and Hewlett-Packard to catch up with new products and marketing alliances.

33.   Its government backers are eager to see it converted from a loose marketing alliance into a more efficient standalone company that owns plants and builds planes.

34.   Lexmark is forming marketing alliances with camera companies like Polaroid, and with companies that make scanners.

35.   Last week, Preview formed a marketing alliance with MasterCard to increase electronic commerce.

36.   News Corp. and Yahoo already have a marketing alliance.

37.   Northwest said it bought the stake only to keep it away from rival bidder Delta Air Lines so that it could protect its budding marketing alliance with Continental.

38.   Northwest said it bought the stake only to keep it out of the hands of Delta Air Lines and protect its budding marketing alliance with Continental.

39.   Peach said AirTran executives recently approached Northwest about joining its multicarrier marketing alliance but went home empty-handed.

40.   Pilots for both Continental and Northwest are in contract talks that could affect the smooth completion of the marketing alliance.