31.   Must have made a fortune!

32.   How do they make their fortune?

33.   Ian St James, who organizes and finances the awards, has made his fortune as a best-selling author.

34.   Always a contrarian investor, the Brooklyn-born Tisch made his fortune by limiting his potential to lose money, not by risking huge amounts on the future.

35.   Although Bombeck made her fortune being funny, she had a serious side.

36.   Although Hall has a solid retailing record and has made a fortune in the business, his appointment surprised Wall Street analysts and Kmart shareholders.

37.   And Dermot Crowley is the hustling local who is making his fortune in tourism.

38.   And club owner Ted Leonsis, who made his fortune with America Online, encourages his charges to stay in touch with fans via e-mail.

39.   And for a guy who made his fortune in the communications business, Bloomberg seems surprisingly tone-deaf.

40.   And that making his fortune would not involve soccer.