31.   While the online services have the closest thing on the Web to a guaranteed audience, individual sites often have a difficult time luring viewers across the cybermorass.

32.   All three morning shows are trying gimmicks to lure viewers this month.

33.   He said the new network would be aimed at luring Hispanic viewers who currently watch mainly English language media.

34.   The practice began because television was eating away at the movie audience, and Hollywood began offering widescreen films to lure viewers back to theaters.