31.   The real benefit is promotion, luring fans to studio Web sites, with the props themselves serving as ads for particular movies and shows.

32.   His fiery forkball and unusual pitching motion lured fans back to the American pastime.

33.   Jordan had stayed out of the major-league baseball strike, having been promised he would not be used as a strike-breaker to lure fans into low-level games.

34.   New ballparks are smaller in a bid for more hitting to lure fans.

35.   Success has lured fans back in some cities.

36.   The club has reduced ticket prices in an effort to lure back fans alienated by the labor fight.