31.   New York-based itsy bitsy Entertainment Co., which has licensing rights in America, is planning its own merchandising blitz.

32.   Now, under a rare exception to the licensing rights granted by the International Olympic Committee, scores of participating countries issue Olympic stamps every Olympic year.

33.   Off that triumph, Hasbro sold licensing rights to an Indiana snack food company.

34.   One of them sold licensing rights that resulted in the appearance of multiple Coasters around the country.

35.   Once it had licensing rights, the Panther team chose a recipe that could be made under contract at a Pennsylvania brewery.

36.   Parsippany, New Jersey-based HFS Inc. owns the Howard Johnson licensing rights.

37.   Rather than sell stand-alone products, RSA sells licensing rights to other companies, which embed RSA software into their products.

38.   RJR said one of the people LeBow approached was Lucio Tan, a Filipino businessman who owns Fortune Tobacco, which has some R.J. Reynolds Tobacco Co. licensing rights.

39.   That could give Motorola a potential edge over competitors if the company chooses to exercise its first option on licensing rights.

40.   That honor comes with a commemorative plaque, but no lucrative licensing rights to use its likeness in promotions or advertising, Baumgart said.