31.   The consumer division is the most significant new business initiative taken by Gerstner since he joined the company two years ago.

32.   The company also showed a healthy performance at its consumer products division.

33.   The company said business and data communications and facsimile are to go to the business electronics group, which itself is part of the consumer electronics division.

34.   The deal would give Philips, a Netherlands-based conglomerate whose North American consumer electronics division is based in Dunwoody, a broad platform to market its products.

35.   The new group will be overseen by John Loughlin, the chief executive of the consumer magazine division.

36.   To counter the gain, analysts said the company could announce charges to pay for reorganization of the consumer electronics division.

37.   Working closely with Gerstner, he recently set up a new consumer division that will focus on fast-growing areas like home computers, games and on-line services.

38.   Earlier this year, Ebbers said WorldCom officials were considering either selling, spinning off or issuing a tracking stock for its consumer division.

39.   It lost the head of its flagship consumer products division, Doug Dunn, earlier this year.

40.   It said it expected its components and consumer electronics division to report a first-quarter operating loss, but made no specific forecast.