31.   There were even calls for a federal investigation into alleged price fixing among the largest cereal makers, including Kellogg Co., General Mills Inc. and Post.

32.   We gave our Olympians over to the free market and watched as they were absorbed by whatever shoe company or swimsuit maker or cereal maker needed their fleeting image.

33.   Danone suddenly dropped its offer Thursday for the Chicago-based cereals maker and owner of the sough-after Gatorade sports drink brand.

34.   Long the biggest U.S. cereal maker, the company has fallen behind Minnesota-based General Mills for the first time in decades.

35.   Once the biggest U.S. cereal maker, Kellogg has fallen behind Minnesota-based General Mills for the first time in decades.

36.   Some companies, including cereal makers, already have been putting special labels on products.

37.   The cereal maker said it previously has manufactured under private labels on a very limited basis in other markets and under very specific market conditions.

38.   The cereal maker formally completed its acquisition of cookie and cracker maker Keebler Foods Co.

39.   The Consumers Association of St. Vincent and the Grenadines wants local and Caribbean cereal eaters to qualify for merchandise and cash refunds offered by foreign cereal makers.

40.   Webb becomes executive vice president of the cereal maker, which has suffered flat cereal sales and a sliding market share.