31.   Celebrities have long endorsed sodas, breakfast cereal and clothes, so is it really so surprising that they are now weighing in on angioplasty?

32.   Citrus juices and some breakfast cereals, as well as milk, are sold with added calcium.

33.   Cold breakfast cereal has never tasted good.

34.   Cost of supplying four kids with breakfast cereal for a year.

35.   Consumers Union said it tested breakfast cereals and cooking oils too, but that the results were inconclusive.

36.   Corn sweeteners are in thousands of items, from sodas to breakfast cereals to granola bars.

37.   Dried cranberries, which are increasingly being used in granola-type breakfast cereals, are one of the fastest-growing categories of products.

38.   Dr. John Harvey Kellogg, best known as the inventor of breakfast cereals, was a vegetarian who insisted all animal products were bad for the health.

39.   Ensemble products included breakfast cereals and frozen entrees, all containing soluble fiber from the grain psyllium, which also reduces cholesterol levels.

40.   Food companies, reacting to consumer complaints, started to slash prices on breakfast cereals more than a year ago.