31.   Still, wielding his brand identity against Internet upstarts is one thing.

32.   Such a strategy requires a new brand identity, the company believes.

33.   That is largely because the Internet has not yet proved to be a viable marketing tool for building brand identity, and films are brand-name products.

34.   The bank is trying to establish a brand identity worldwide for its consumer and corporate bank.

35.   The brand identity, and the values Kinkade attaches to it, also heighten the insularity and uniformity that can imbue a gated community.

36.   The company might have been rigorous in creating a brand identity, just as Blockbuster has done with video stores.

37.   The New York Times reported last month that Leslie Wexner, chairman and chief executive of Limited, plans to concentrate on creating brand identities for each store chain.

38.   The new way of marketing GM would be to establish specific brand identities and aim specific cars at specific customer groups.

39.   The Times Square signs are emblematic of steps Cadillac is taking to rejuvenate its brand identity, particularly among younger drivers.

40.   The X Games are also emblematic of a trend in sports marketing that favors proprietary events, which can help develop brand identity among advertisers as well as consumers.