31.   Consider athletic shoes, for example.

32.   Cyrk is actively wooing other sectors, including financial services, athletic shoes, food and other consumer products.

33.   Demand for basketball and some other athletic shoes has been falling with the rising popularity of boots and dressier shoes.

34.   Demand for athletic shoes in the U.S. has been slowing.

35.   Decked out in a Boston Bruins jersey, well-faded jeans, and white athletic shoes, the champ is staring intently at his cards.

36.   Donna Karan entered the athletic footwear market last fall, while Ralph Lauren and Tommy Hilfiger have signed licensing agreements for athletic shoe lines to appear within a year.

37.   Eat well, maintain a healthy weight, practice good exercise technique, correct anatomical deviations and replace worn-out athletic shoes.

38.   Farah sees trends in athletic shoes as cyclical and says sales can turn upward on a dime with a few hot new products.

39.   Few other athletic shoe companies pursue those customers.

40.   Expensive athletic shoes?