31.   The Miami-based newspaper publisher said this year it expects increased profits from strong ad sales and lower newsprint costs.

32.   The new management increased ad sales and added stations.

33.   The networks would potentially lose hundreds of millions of dollars more in lost ad sales if developments warranted a return to round-the-clock coverage.

34.   The program has bolstered overall ad sales for Tuesday nights, NBC executives said.

35.   They are global and diversified, she said, with less than half their revenues derived from ad sales.

36.   Viacom argued at trial that it has helped rather than harmed USA, in part by prodding the partnership to improve ad sales.

37.   Wall Street analysts say Ziff has gotten hammered because computer print ad sales have stalled.

38.   With ad sales booming, the McCaffrey content-for-dollars alternative offered a way for networks to free advertising time to be sold at normal rates.

39.   Ad sales could be affected somewhat by Sydney ratings so low NBC had to add extra commercials to satisfy sponsors.

40.   Ad sales for cable TV are just getting under way, and industry watchers are also predicting double-digit declines there.