21.   The controversy surrounding the flag has left some wondering what responsibility athletes have in using their celebrity to bring attention to political and social issues.

22.   The idea of using celebrities to promote causes is hardly new.

23.   The magazine industry, much of which used to be in the business of manufacturing celebrity, is now intent on using celebrities as a platform for bigger things.

24.   The late John F. Kennedy used his celebrity quite differently in that regard.

25.   The privately held sneaker and sports apparel maker has a firm policy against using celebrities to advertise its products.

26.   There are some signs fashion companies may not be as intrigued as they once were with using celebrities in their campaigns.

27.   They also use celebrities with whom they think the potential customer can identify.

28.   They also underscore the problems of establishing a brand name using a celebrity as a company spokesman.

29.   To use celebrities to endorse products they do not use is unethical.

30.   Using celebrities to draw attention to their products is nothing new in the automotive industry.