21.   Online stock trading did not spell the end of the traditional brokerage firm after all.

22.   Only a year ago, it seemed, the future of the traditional brokerage firm was in doubt.

23.   Price-cutting has also changed the marketing plans of some traditional brokerages.

24.   So-called E-traders, he said, tend to trade three to four times more often than people who buy and sell shares through traditional brokerage firms.

25.   So traditional brokerage firms are scrambling to hold an important pool of customers.

26.   The fast-changing world of on-line investing has jolted traditional Wall Street brokerages and forced other financial services firms to come up with new strategies fast.

27.   The marketing push is aimed at wealthy investors who have caught the stock-trading buzz but still want the perks they receive at traditional brokerage houses.

28.   Those customers may eventually want the advice and research services that a traditional brokerage offers.

29.   Unlike traditional brokerages, these sites feature no stock recommendations, online research, or financial planning advice.

30.   Wrap accounts differ from a traditional brokerage account, which charges the client a commission per trade or service.