21.   The magazine is being started by two former editors of the Harvard Business Review, Alan Webber and William Taylor.

22.   The magazine was acquired this week from its founding editor, Heather Cohane, who started the magazine nine years ago, and Fred Alger, another investor.

23.   The new magazine is backed financially by Edward Lewis, the founder of Essence magazine, who vowed never to start another magazine from scratch until he met Haubegger.

24.   Then he wrote a letter to Kertzman and eventually was hired to start the magazine.

25.   Their new partner, David J. Pecker, president and chief executive of Hachette, said his company had been looking to start another magazine.

26.   They had just started the magazine.

27.   To do so, he plans to start new magazines as well as buy titles from other companies.

28.   Wenner said he started the magazine because he loved the outdoors and did not see any magazines dealing with the subject beyond hunting and fishing magazines.

29.   With backgrounds in publishing, the original idea was to start a magazine with a strong Web presence.

30.   Zimbalist said that the company would be looking to start new magazines, something it has rarely done.