21.   Print media, too, know that more sports coverage means more readers and ads.

22.   Profits from its football coverage may remain elusive, but its sports coverage sometimes gets Fox mentioned in the same breadth as ABC, CBS, and NBC.

23.   Publishers blamed several factors, including higher newsstand prices and the baseball and hockey labor disputes, which deprived newspapers of popular sports coverage.

24.   Saturation sports coverage has made all of it more important than it used to be.

25.   So do sports fans, particularly in the New York area, need more sports coverage?

26.   Sports coverage was more regional, more provincial, than it is now.

27.   Television floods its sports coverage with seductive beer ads, usually linking them with seductive automobile ads in which young folk speed all over the tube.

28.   The move was partly a pre-emptive strike against other broadcasters who might want to add sports coverage.

29.   The two networks are being rolled out now in response to extensive new consumer research that indicates there is a growing demand for additional sports news coverage on TV.

30.   Then when MacPhail gave the green light to using instant replay and the blimp camera, the look of sports coverage would be changed forever.