21.   Many editors say that if a lot of beauty and fashion still occupy their pages, it is because readers want it that way.

22.   Moving across the state line to Kansas City, Kan., a reader there wants to run a credit check on Uncle Sam.

23.   Not satisfied with mere fringe manias, more and more readers want the macabre of real life stirred into their horror stories.

24.   No wonder readers want more details.

25.   Of course, it would be hard for any publisher to argue that readers want even more Internet magazines.

26.   One reader wants to know about using gasoline that was left in a can since last fall.

27.   Or do you assume the reader wants to have enough money to establish an estate at least the size of the principal available at retirement?

28.   Pete Miller knew what readers wanted.

29.   Potential readers want to know which classic the new novel is most like.

30.   Readers want to know why some stories made it and others did not.