21.   The X Games have helped ESPN reach the viewers NBC craves.

22.   They blame the network for his slipping ratings, convinced that to reach viewers who are no longer watching the network they must look for other outlets.

23.   To broadcasters and advertisers trying to reach Hispanic viewers, assimilation is an important distinction.

24.   WBIS, a UHF station, still needs Federal Communications Commission approval to improve its antenna so it can better reach non-cable viewers in outlying areas.

25.   But the new management controls the other transmission facilities and has blocked the rebel broadcasts from reaching most viewers.

26.   Even before the first sex channel reaches TV viewers in prudish India, it has generated a debate.

27.   Even before the first sex channel reaches TV viewers in prudish India, it has generated a debate about whether Indian society is ready for it.

28.   Gleave said that the Auction Channel would eventually reach American viewers.

29.   MED-TV reaches viewers in Turkey via satellite.

30.   The league already is offering some free commercial time to advertisers who were promised their spots would reach more viewers.