21.   When Oprah Winfrey announced a few months ago that she intended to clean up the content of her show, her ratings dropped.

22.   When the ratings drop, the TV execs begin to do things that look more and more like their successful competition.

23.   ABC spokesman Mark Mandel agreed, noting that ratings are dropping for all sports.

24.   But his approval ratings have dropped as his government struggles to fight crime and corruption and to create jobs.

25.   Regular season baseball ratings dropped and the playoffs are doing the same.

26.   They also suggested the rating could drop, making it more costly for the state to borrow money.

27.   The XFL, which began play last month, has seen its TV ratings drop to near-record lows.

28.   Without Tiger Woods on the leaderboard, U.S. Open ratings dropped but still produced a near-record audience.

29.   But as the prestige of office gives way to a down and dirty electoral battle, both men have seen their personal approval ratings drop off significantly.

30.   Pageant President Leonard Horn said the aim of the telephone poll was to determine whether ratings would drop if the swimsuit event were eliminated.