21.   Perhaps the oddest advertising innovation comes from a Los Angeles company called Ad in The Hole, which puts ads in golf holes.

22.   Put an ad in a newspaper.

23.   She put ads in community newspapers, seeking young comics, all over the tri-state region.

24.   She put an ad in a local paper inviting frustrated messies to attend a confidential meeting.

25.   She put an ad in a local paper, inviting women having difficulties making the transition to a meeting.

26.   So she put an ad in the New York Times asking women and girls to turn over their old diaries.

27.   So five years ago, when the restoration work began, Fraley put an ad in a city newspaper seeking sculptors with experience in metalworking.

28.   Strymish and Landau put an ad in Gourmet magazine offering a book with New Orleans recipes from famous restaurants.

29.   The Canadian Olympic Committee was desperate for volunteers to refurbish the place in time, so it put an ad in a local paper.

30.   The campaign is putting banner ads on news Web sites with links to the Boxer campaign Web site.