21.   -- If any publicity is good publicity, NBC must be pleased with what its own are saying about the XFL.

22.   Admittedly, the prejudicial publicity in this case has been intense, and tabloid publications and imitation news shows have been wildly irresponsible.

23.   But even a serious PBS stalwart lives in the real world, where publicity is part of every package.

24.   But he added that pre-trial publicity has not been so prejudicial that it will taint the proceedings.

25.   But he acknowledged that the negative publicity has been unsettling.

26.   But while bad publicity is not an issue, good publicity is in short supply as well.

27.   David Clohessy, national director of the Survivors Network of Those Abused by Priests, ridiculed the idea that bad publicity would be enough to keep the bishops accountable.

28.   Even, perhaps, when the publicity is bad.

29.   For BellSouth, there would be bad publicity, millions of dollars lost in unmade sales and the chance that managers might have trouble keeping the system running smoothly.

30.   For Philip S. Angell, right, the top trouble-shooter for the company, publicity was an ally.