21.   Reaching directly to consumers through paid advertising was an obvious choice, said Matthew Triaca, a United spokesman.

22.   Similarly, how much repetition of paid advertising works best is a vital calculation for campaign strategists, because television advertising is both essential and enormously expensive.

23.   The AMA wants sites to go out of their way to delineate paid advertising and medical information or advice and let consumers know which is which.

24.   The commercials, which are the first paid advertising by either campaign, have different missions, according to aides to the candidates.

25.   There was surprisingly little paid advertising in large newspapers.

26.   This is different from corporate giving, whereby the gift can be a business transaction, a form of paid advertising.

27.   This year, for the first time, they have refused to accept paid advertising by opposition candidates.

28.   TV viewers across the country are far more often exposed to campaigning politicians through paid advertising than through broadcast news programming.

29.   Unlike the more mundane transactions of paid advertising, the philanthropic approach provided an aura of simple goodness.

30.   With money for paid advertising short, getting news coverage is crucial, and organizers say it is difficult to compete in California with O.J. Simpson and Heidi Fleiss.