21.   For the past few years, CBS has been caught between its traditional audience of older viewers and the demands of advertisers for shows geared to younger people.

22.   He acknowledged that CBS had mostly added older viewers, but he said that was where CBS believed it could win viewers back from cable.

23.   In other years, network programmers might have felt a moral obligation to serve an audience that included blacks, older viewers, children and rural Americans.

24.   In the past, the homes most resistant to paying for cable were those occupied by older viewers.

25.   It did manage to lose its older viewers.

26.   It has an audience that has a large segment of these older viewers.

27.   It just happens to also attract lots and lots of older viewers.

28.   Meanwhile, older viewers and anyone not especially interested in cute situations involving assortments of young friends are being callously written off.

29.   NBC for the urban hip, CBS for older viewers, the WB for girls and young women, UPN for boys and young men.

30.   Not surprisingly, the network that most ardently believes in the puissance of older consumers is CBS, which has the most older viewers.