21.   Instead, they would receive a tiny commission from each new reader, who in turn has been paid to read an accompanying advertisement.

22.   It won awards and new readers during her six years at the helm, but lost money for the publisher, Conde Nast.

23.   Just as Publishers Clearing House aims to snare new magazine readers with its sweepstakes offers, so Kobren hopes to add to his subscriber list.

24.   New Republic readers, accustomed to pages dense with type, will now get internal color, bold graphics, photographs, more illustrations and bigger type.

25.   Others, intended to attract new readers and Web site visitors, are running in The Wall Street Journal, USA Today, The Economist, Wired and Forbes.

26.   She must have been a new reader.

27.   Specialty comic shops arose, often with an atmosphere unfriendly to potential new readers.

28.   Talbot lured new readers with coverage of family matters, technology, academia, media and sex.

29.   Still, the publishers have to find new readers as well as reawaken the faithful.

30.   That loss has been more than offset by new readers.