21.   Now, some major fashion names are making the Bryant Park area their permanent address.

22.   Several names made the rounds Wednesday on an informal e-mail network of Bush backers.

23.   Sellers say the names would make great Web sites dedicated to years of Enron litigation.

24.   Shakespeare asked, arguing that roses are roses and that names make no difference.

25.   Some names make sense.

26.   The name made so much sense that even Israelis used it.

27.   The name made me throw away fiscal restraint.

28.   The names would have made a great combination for a show tune about New York.

29.   The sale Thursday will be the true test of what difference a name makes.

30.   The very name Murdoch makes me think of jiggling visuals on Fox baseball broadcasts, and sniggering headlines and lurid photos in newspapers.