21.   Instead of endorsing products for annual fees, as many sports stars do, he has become perhaps the first to sell his name in perpetuity.

22.   It has refused to hire celebrity jocks to endorse its products.

23.   John McEnroe cussed tennis officials, and Charles Barkley has spit on basketball fans, but they continued to endorse products.

24.   Jordan has his own line with Nike now, and hand-picks the people who endorse the products.

25.   Mr. Callaway had shocked the conservative golf industry last year when he hired legend Arnold Palmer to endorse his product, which subject both men to unusual criticism.

26.   Nike, for example, still depends solely on athletes like Michael Jordan, Tiger Woods, Sheryl Swoopes and Dawn Staley to design and endorse its products.

27.   Never mind that Michael Jordan and Jaclyn Smith also have come under criticism for endorsing products made in sweatshops.

28.   Nike already has the likes of Ken Griffey Jr., Alex Rodriguez and Cal Ripken Jr. endorsing its products.

29.   Outside of a Bronx wrecking yard, there are no advertisers asking Oakley and Mason to endorse their products.

30.   Players get to keep money from endorsing products like shoes and cereal.