21.   For all its newfound popularity, corporate coaching is not always an easy sell in this country.

22.   He is definitely not an easy sell.

23.   He was an easy sell, a clean-cut kid from tough streets with a humble smile and a hard punch.

24.   He was an easy sell.

25.   Hockey is not an easy sell, after all.

26.   History shows it will not be an easy sell.

27.   Huge incentives, though, are not an easy sell to Wall Street.

28.   Indeed, for all its apparent populist appeal, auto choice would not be an easy political sell.

29.   Investors are unlikely to be an easy sell, though.

30.   It ended up being a pretty easy sell.