21.   Goodby, Silverstein, for example, created an ad for Polaroid starring a dog and cat that get into trouble for knocking over the garbage.

22.   He created an ad several years ago for the Royal Society for the Prevention of Cruelty to Animals protesting the live transport of animals.

23.   He has been devoting his time and talent to creating public service ads and lobbying for media reforms he hopes will hold together his rapidly fracturing nation.

24.   He talked about the difficulties of creating appealing ads.

25.   In creating the ad, Coad said, the goal was to stay out of the way of the story and make it as unglitzy as possible.

26.   Industry representatives accused environmentalists of creating an ad that attempts to make the industry appear racist.

27.   Large, majority-white agencies are buying minority shares of African-American agencies and using their talents to create ads.

28.   Lawner applied that rule when he helped create print ads to launch the new version of the Volkswagen Beetle this spring.

29.   Massachusetts Republican consultant Charles Manning, who worked on the Weld campaign with Morris, says Morris took credit for helping to create the ad.

30.   Ms. Quartararo said, however, that the campaign -- which has been seeking to dismiss Rosenbaum as irrelevant -- did not consider him when creating the ads.