21.   A sales channel is merely the route that goods take through the selling process from a supplier to a customer.

22.   Sometimes the channel is direct, and the goods sold are incorporated into a manufacturing process which results in a different end-product.

23.   When one considers a product from the raw material stage to the end product, many different sales channels can be involved at different stages in the manufacturing process.

24.   A sales channel can also be indirect, whereby a manufacturer sells to a wholesaler or agent, who sells in smaller lots to other customers.

25.   Generally the shortest channels are the costliest.

26.   It should be realised that marketing channels are one of the more stable elements in the marketing mix.

27.   A channel is costly and complex to change, unlike, say, price which is relatively easy to manipulate.

28.   The channel is a partnership between BBC Enterprises and Thames Television and has shamelessly raided the vaults.

29.   Also, they say, the UHF channels are too close to the ones they use today, and other uses will interfere with their signals.

30.   Among the newer cable channels are the Filipino Channel, Native American Nations, TV Asia and World African Network.