21.   The company also said that as part of the merger and to optimize brand equity, NOL will adopt the APL name for its container line business.

22.   The prices did not take into account the brand equity our name commands.

23.   This is critical as Knorr has the strong brand equity of Maggi noodles to contend with.

24.   Though it enjoys the Tata name and brand equity within the country, in agrochemicals, the company faces severe competition from overseas players.

25.   Unfortunately, the agency could not hold on to the brand equity that the Congress campaign had created for it.