21.   But direct marketing and billboard advertising have increased to make up for the loss.

22.   Manufacturers agreed to forgo advertising specifically aimed at youth, ban use of cartoon characters in ads or promotions, extend restrictions on billboard advertising and take other actions.

23.   The agreements forced companies to end billboard advertising and certain other marketing tactics, such as cartoon images like Joe Camel.

24.   All other outdoor billboard advertising and in-store displays must be black and white text only, except in adult-only facilities.