21.   Country music should help CBS attract male viewers, an area where it has long lagged its rivals, Jordan said.

22.   Figuring out why one network news program attracts viewers and another loses them is a periodic diversion for the chronic viewer.

23.   Fox has been trying to clean up its act and attract older viewers.

24.   He attracts viewers.

25.   He added that he hoped the book would attract new viewers and cement the bonds with existing ones.

26.   He loved on-air showmanship and had a knack for attracting young viewers.

27.   He continues to tinker with ways to attract viewers, such as planning for a new set and graphics.

28.   He said some new mid-season programs that CBS plans to put on air will help attract younger viewers.

29.   He later used wrestling to attract viewers to TBS and TNT.

30.   He said the ratings as well as the nominations show highbrow fare can attract viewers.