21.   Ads showed snowboarders and a young woman who drank too much coffee.

22.   According to the script, the ad shows a man and woman talking about a colleague who was fired.

23.   Ads show a truck running over it.

24.   Ads show water droplets falling and the tissue, made to stay together when moistened, holding firm -- ideal to remove makeup.

25.   Ads showed mothers cradling their pumps like babies.

26.   Ads also showed kids turning up their noses at the new hamburger, emphasizing that the tangy sauce and other toppings were best left to adults.

27.   Each ad shows a single object, such as a piece of burnt toast.

28.   Each ad shows all the models, with an extra emphasis on the giant new Ford Excursion.

29.   Full-page newspaper ads showed black-suited, masked and armed ATF agents presumably screaming and swearing and invading the home of an innocent.

30.   In cities where Staples and Office Depot compete with each other or with OfficeMax, the ads show that prices are lower.