11.   At Fox, the plan was to start by attracting young viewers with a brash, slightly vulgar, clearly different tone and later to broaden the reach.

12.   At the same time, he says, MSNBC has targeted its programming to lure young viewers.

13.   - The ABC, NBC and Fox entries all rate highly with young female viewers.

14.   ABC fell behind NBC this season and appears contrite about its single-minded pursuit of young adult viewers.

15.   Advertisers prefer young viewers, and networks will do anything to deliver them.

16.   But ABC slid into third place in the ratings for young adult viewers behind both NBC and Fox.

17.   But having young viewers today is no guarantee that they will be there next month, or even next week.

18.   But he is confident that young viewers will respond in droves.

19.   But he still leads with the same soft, patient voice that soothed generations of young viewers mourning dead goldfish or harboring fears of unruly vacuum cleaners.

20.   But most warn that television for young viewers should be doled out sparingly, if at all.