11.   Investors value drug companies more highly than genomics technology companies, so many other genomics companies are trying to make a similar shift.

12.   It is also an attempt to offer shareholders, analysts and customers a new way of valuing the company.

13.   It was the Internet business that impressed investors, who saw rapid growth and valued the company on the assumption that it would continue.

14.   Mirabilis is a perfect Rorschach test for how different investors value Internet companies.

15.   Murphy uses a novel method of valuing technology companies that he said allows him to spot bargains sooner than more traditional methods.

16.   Milan has hired bankers Lehman Brothers Inc. and Rothschild Italia to value the company.

17.   Most analysts value the company below its current stock price.

18.   Next, the manager-analysts try to figure whether the market has reason for valuing the companies so inexpensively.

19.   Once the first product reaches the market, investors begin valuing the company on earnings growth rather than on promise.

20.   That will make it easier for investors to value the company.