11.   First, I have to say that Food Club mix, a common store brand, was the weak sister of the trials.

12.   Food companies, reacting to consumer complaints and lower priced store brands, began slashing breakfast cereal prices more than a year ago.

13.   Food companies, reacting to consumer complaints and lower-priced store brands, began slashing breakfast cereal prices more than a year ago.

14.   He suggests putting your credit card in a baggie full of water and freezing it, buying store brands and limiting or skipping liquor and desserts when dining out.

15.   In addition, the chain will start marketing a private-label -- store brand -- dessert line through a national food service distributor.

16.   It would give the merged company the largest supermarket sales share in the United States, other than combined store brands.

17.   Look at the cereal industry, where the makers of national brands are cutting prices to win back market share from cheaper store brands.

18.   One lesser-known mix and a store brand were significantly cheaper.

19.   Paragon Trade is the largest maker of disposable diapers sold as store brands by retailers such as Wal-Mart Stores Inc.

20.   Prices were similar as well, with the exception of the one store brand that cost significantly less.